The Promotion Factory developed the partnership between Bulova and legendary musician Nile Rodgers to celebrate the 40th anniversary of CHIC ’s iconic global smash record “Le Freak.” To honor this moment in time, Bulova has created the Special Edition ‘We Are Family’ timepiece featuring visual elements that echo Nile’s iconic guitar, affectionately known as “The Hitmaker”, and an engraved case with “Le Freak, C’est Chic – FO40”, referencing a poignant anecdote behind the creation of the song. Part of the proceeds from the timepiece will benefit Nile Rodgers’ “We Are Family Foundation” which amplifies global youth who are positively changing the world with their ideas, innovations and social good solutions. For more information visit wearefamilyfoundation.org.
