The Promotion Factory developed and executed the partnership between the Swiss luxury watch brand Girard-Perregaux and the the museum of the Oscars. Our agency developed all contents related to the project, such as the "Mechanics Of Dreams" advertising campaigns, launch of limited edition timepiece, coffee table book with iconic images from the Museum’s archives and traveling exhibit featuring never-before-seen images and footage of Marilyn Monroe, Sophia Loren, Alfred Hitchcock, Steve McQueen and many others.
.
