The Promotion Factory proposed and developed the partnership between Swiss luxury watch brand Girard-Perregaux and iconic music producer Nile Rodgers (Madonna, David Bowie, Chic, Daft Punk). The project featured a series of events in support of his We Are Family Foundation in New York, Paris and Switzerland where Nile performed a live set together with the young watchmakers. A limited edition timepiece was also produced in support of the Foundation and its mission to cultivate tomorrow's young leaders and visionaries.
