The Promotion Factory conceived and executed the project "The New Face of Tradition" for Swiss luxury watch brand Girard-Perregaux. The project focused on the young watchmakers, their passions and hobbies beyond their work at the atelier. This included a coffee table book, a world tour taking the watchmakers in the biggest cities around the globe and an online platform featuring images and videos from the tour.
The Promotion Factory spearheaded the entire project, coordinating all the aspects of the project, from the production of photoshoots around the world to the creation of the coffee table book.
