The Promotion Factory worked closely with the Latin Grammys to produce a digital content series spotlighting all 2021 Best New Artist nominees, in celebration of the long-standing partnership with Bulova. The series is distributed on The Latin Recording Academy social media platforms, features artists like Bizarrap, who used a Bulova Latin Grammys timepiece to create an original composition. The series includes also Paloma Mami, Giulia Be, Boza, Lasso and many more. Check out the videos!