The Promotion Factory coordinated all aspects of the partnership between Italian fashion brand Allegri, and The High School of Fashion Industries, the only high school in the world fully dedicated to educating students in the field of fashion and design.
Our agency conceived and executed the partnership which included a limited edition series of rain boots, umbrellas and bags entirely deigned by the students of the school. The winning designs were produced as part of a capsule collection and were displayed in the windows of Saks Fifth Avenue in New York City for many seasons in a row.
